Microsoft Isn’t Very Micro in Cannabis. Microsoft’s blockbuster disclosure about partnering with a well-known Financial to go after government cannabis inventory tracking contracts shouldn’t alarm software companies already in that particular niche.
In fact, they may find wannabe partners knocking on their own doors.
That’s the opinion of two industry consultants. They reckon companies such as a couple of well- known software companies, a Denver-based and another Florida-based companies already in the mix that they don’t have to fret over Microsoft dominating the space right away.
Why? Microsoft is using its Azure online cloud platform to host their financial partner’s new Software – versus developing its own technology.
“If Microsoft said, ‘We developed a custom solution to target (government contracts),’ then that would be a more dominating force that would preclude competition,” said one CEO of a Denver-based, marijuana consultancy. “But because it’s more of an existing tech platform … that leaves the door open for companies like Ours to lead the way.”
Are they sweating about Microsoft trying to be micro in Cannabis? He Says “No, we don’t think this partnership will make it more difficult for us to win government contracts,” the company said in a statement, citing the “quality” of its product and other attributes.
One Industry consultant said Microsoft’s entry could even spur similar partnerships involving companies such as the ones already in place which were (designed by a Florida tech firm), and both of which have landed state contracts.
If he was in their shoes, (Bill Gates) “I’d look to partner with a big dog ASAP.” He figures that companies such as the Denver based and Florida based companies are already well positioned for partnerships Indeed. By The way, the NY Times reported another Giant is now in the mix, Oracle, it has been working quietly with New York state on tracking medical cannabis patients. That could change now that Microsoft has advertised its marijuana connection.
“This is just the beginning,” the consultant says, of Microsoft and their new financial partnership.
Here they come people! Just as predicted, the big dogs already sniffing the playing field. And before you know it they will be hiring every bud tender, machine bud trimming operator, hand trimmer, everyone they can get their hands on! Well, not just yet.
Michael Garay ~